Yesterday afternoon I notice Matt Johnson (@matt_uvizz on Twitter) ripping the local media and social media peeps for not covering Edmond sixth grader Greyson Michael Chance’s video going insanely viral. Matt runs a cool video operation called UVizz, check them out here. But I’m thinking, great, I apparently missed something big, better check into this. So I click on his link and watch the video millions of others have watched now too.
Pretty impressive. It shows some kid mashing his way through “Paparazzi” on the piano in front of his classmates and, more impressively, nailing the vocals. Not just a karaoke version, but with some personality and soul. Maybe a little heart.
One thing is clear in the video: he has talent.
So I message Matt on Twitter for any contact info, and we at OPUBCO Studios start to find ways to track down the young star. At this point the vid had about one million video views.
This morning, it had about 8 million.
Holy cats, that’s impressive. So was his performance on Ellen. Can’t be easy to perform under such expectations in a whirlwind trip from OKC to LaLa land with the bright lights and big cameras focused.
I wrote the above video, knocked it out with Angi and handed it over to Kyle Roberts to edit. Kyle had some fun editing the hair flip into a transition/wipe. It’s a fairly informative video of what you should know about the video everyone’s buzzing about.
Hopefully we’ll track down the man himself for another close-up.
Cool story. Cooler video. John Branch provides a good read. But to me (sorry, I’m a video guy) the video relays the passion of the skateboarders. And some decent editing effects help tell the story too.
This seems like a very good idea to me…
Broadcasting & Cable writes that TBD.com, the Allbritton local news site that will focus on Washington DC, is going to be a continuous news site. In short, that means publishing news in a blog-format, where the lead is whatever happened most recently. This is hard for traditional news sites to grasp – we’re used to the finished news product and deciding which story to tell the audience is the lead – but continuous news is how people consume information online. It also doesn’t hurt that the format plays very nicely with Google. I’ve seen what happens at stations that switch to this web-native format, and the results are astounding: instant jumps in pageviews and time spent on site, and by several multiples as well.