This tasted amazing, seriously
7-Eleven Wants to Be More Than a ‘Blip’ on Consumers’ Radar – Media Decoder Blog – NYTimes.com
7-Eleven Wants to Be More Than a ‘Blip’ on Consumers’ Radar – Media Decoder Blog – NYTimes.com.
Now comes the 7-Eleven chain of convenience stores, teaming up with Blip.tv, which hosts and syndicates online video shows, to present the “7-Eleven Road Trip Rally.”
The 7-Eleven version will be a Web-based reality series, produced by Blip.tv, that will follow two teams across the country as they sustain themselves by buying provisions and gasoline only at — yes, you guessed it — 7-Eleven stores.
The series will begin on May 10 and continue through May 28, when the teams arrive — or so everyone hopes — at the Indianapolis Motor Speedway. The team with the most points accumulated by successfully completing challenges during the three weeks will win the road trip rally.
