Apple buys mobile ad company
More and more info is going mobile. From the NY Times:
Apple has bought Quattro Wireless, a mobile advertising company, Quattro said on Tuesday. The price was about $300 million, according to a person briefed on the deal.
The purchase, announced in a post on a Quattro company blog, marks Apple’s first move into the advertising business. It will put the company into direct competition in the mobile ad market with Microsoft, Yahoo and Google, which in November agreed to acquire AdMob, another mobile advertising network, for $750 million. That acquisition has attracted antitrust scrutiny from the Federal Trade Commission. Apple had also been interested in buying AdMob, according to people with knowledge of that deal.
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