New Record: US Internet Users Watched 21.4 Billion Videos in July
July turned out to be the biggest month for watching Internet video yet. According to comScore, Internet users in the US watched 21.4 billion videos in July, up 88% from last year. Google’s YouTube streamed 9 billion of these videos, followed by video sites from Viacom and Microsoft. In terms of unique users, YouTube only gets twice as many visitors as Microsoft’s video sites. On YouTube, however, people watched an average of 74 videos in July, while they only watched around 10 videos on Microsoft’s sites and 19 on Viacom’s online video properties.