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Fallout from the forecast


Angi and I taped today’s version of Coffee Break this morning. I led off with a few thoughts from the weekend discussion I read at Steve Lackmeyer’s blog at okccentral.com. I spoke with Steve on Sunday afternoon. The blog allowed for good discussion and debate on the fallout from forecasts.

On Friday night, I watched the OU basketball game while having dinner. The bartender mentioned the lack of people getting out that night because of the weather that had been forecasted: 3-6 inches of snow. Later, I heard similar comments. Jim Cowan from the Bricktown Association left a comment on Twitter about the weather forecasts hurting businesses.

I think Jim has a good point. After major storm events like the May 3rd tornado, OKC residents pay attention to the weather forecasts out of safety concerns. Sometimes, like Friday, it becomes unfortunate when the snow doesn’t fall. And that can hurt local businesses. But it’s probably better to be safe than sorry.

But the real conversation at okccentral.com came after Lackmeyer posted email from KFOR’s Mike Morgan. Read for yourself, there are four posts and a bunch of comments. The latest post has around 50 comments.

Lackmeyer’s blog generates comments and conversation. It’s not just pictures of celebrities to draw bots and search engines. Lackmeyer writes about topics people are genuinely interested in and they write back.