What kind of video advertising works?
The pre-roll.
One hundred percent Black Angus Beef. This tasty beef is…
Yeah, we’ve all heard that pre-roll on NewsOK about a million times now. Good work on the VO, Angi.
But guess what, pre-roll advertising works. Check out this article from Beet.tv:
In an interview with earlier this month, Vizu CEO Dan Beltramo confirmed what we’ve been hearing for a while now: Pre-roll is the most effective method of brand advertising online. Period. And he has the numbers to back it up; in a food item campaign Vizu analyzed, pre-roll had six times the brand lift of display advertising.
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