ESPN video note in USA Today
This is a good example of what we’re trying to do at OPUBCO. Video is not a set length or format. Use the medium of online to its strengths. More companies are, such as ESPN:
ESPN’s Kenny Mayne, known for droll humor, is finally getting his own series. It just won’t be on TV.
Instead, Mayne Street is one of at least six new ESPN series that will appear only online later this year. Another, featuring ESPN Radio’s Eric Kuselias, will be called Eric’s Got Issues, although he won’t have many issues with, say, viewers noticing he’s having a bad hair day — the series will only appear on cellphones.
Online shows, compared with regular TV series, has some advantages: They can be watched at any time and run any length — the new online shows might average 3-4 minutes.
John Zehr, senior vice president for ESPN Digital Media, says the new show “isn’t just TV moving to online.” But, he says, they could end up moving the other way: “Some may graduate up to TV.”
Like MMA Live, a weekly series on mixed martial arts that’s just been launched at a time when TV channels are warming to the sport. Other online series will include ESPN researchers in Stats Masters as well as The Talent Combine, where aspiring sportscasters will try to win viewers’ online votes. “It’s our version of American Idol to find the next digital talent,” Zehr says.
Don’t laugh. ESPN.com’s video views — measuring how many times video are accessed — increased from 250 million in 2004 to 1.2 billion last year and are up another 36% this year. In office cubicles, watching online videos beats working.
– Michael Hiestand
DnA: Paseo Arts Festival
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DnA: MDA drive in OKC
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3 Things about Jack Mildren
Jack Mildren, who quarterbacked the Oklahoma Sooners to great glory and then became the state’s lieutenant governor, died Thursday night after a bout with cancer. He was 58.
The Oklahoman’s Berry Tramel reports Mildren was diagnosed two years ago with cancer but had continued to serve as a vice chairman for Arvest Bank and host a daily sports radio show on WKY 930-AM.
Here are 3 Things You Should Know about Jack Mildren.
1. Mildren was considered by many the greatest quarterback in OU history. The godfather of the wishbone. He arrived in 1968 out of Cooper High School in Abilene, Texas, as one of the most ballyhooed Sooner recruits ever.
As a sophomore, Mildren set passing records. As a junior in 1970, when the Sooners got off to a struggling start, coach Chuck Fairbanks switched to the wishbone offense in mid-season, and history was made. Mildren was a natural for the option offense and made All-American in 1971, when OU set NCAA rushing records and ignited a nearly 20-year dynasty.
Be sure to read more Berry Tramel in today’s editions of The Oklahoman and online at NewsOK, about Jack Mildren. “There will be no more tomorrows for Jack Mildren. But his yesterdays will live forever on this side of the river”
2. Mildren was elected lieutenant governor in 1990. The Oklahoman’s John Greiner reports Mildren came into politics directly from a very successful career in the oil business in 1990 when he was elected lieutenant governor. Mildren ran for governor in 1994 as the Democratic Party nominee. He lost that election to Republican Frank Keating.
3. You can read quotes from many of Mildren’s friends online at NewsOK. You can also sign a virtual guest book. Here’s a few excerpts from those who already have:
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Morning update: Mildren dies
Jack Mildren, who quarterbacked the Oklahoma Sooners to great glory and then became the state’s lieutenant governor, died Thursday night after a bout with cancer. He was 58.
Thousands are expected to visit Tinker Air Force Base on Saturday as America’s air power from World War II to Iraq is put on display during the free Star Spangled Salute.
Filling up the gasoline tank of the SUV, boat and RV for the Memorial Day weekend might make you cringe, with gasoline prices up more than a dollar a gallon from just two years ago.
The Big 12 Conference office announced Thursday that the Red River Rivalry – OU-Texas – will kick off at 11 a.m. at the Cotton Bowl in Dallas on Oct. 11 and will be televised by ABC.
Meanwhile the OU baseball team won last night in the Big 12 Tournament. Jamie Johnson delivered a walk-off, two-run double in the bottom of the ninth to lift the Sooners to a 4-3 win over Missouri. OU plays Texas at 9 am Saturday. With a win, OU qualifies for Sunday afternoon’s title game. OSU plays Baylor at 7:30 pm today.
Today in OKC: Decreasing clouds. Highs in the upper 80s. Southeasterly winds 15 to 20 mph. There is a 20 percent chance of storms tonight.
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3 Things: Happy Birthday Brooklyn Bridge
Here’s the story on the wires this morning: It was so singular a marvel, so ambitious a feat, that its opening drew the president and a crowd of thousands. A leading national magazine said it stood poised to become “our most durable monument.”
Some 125 years later, the Brooklyn Bridge remains a powerful symbol of engineering might and imagination, and a revered fixture in the landscape of the nation’s largest city.
And it can still draw a crowd. Thousands of people are expected at the bridge’s 125th birthday blowout Thursday, with fireworks, a Navy flyover, a colorful new lighting scheme and the debut of a tribute song scheduled to honor the storied span. It opened on May 24, 1883.
Indiana Jones and the Kingdom of the Crystal Skull hits the silver screens today. And the reviews for the fourth installment of the adventure series are mixed. The Oklahoman’s George Lang – check out his Static Blog on NewsOK – gives it a 3.5 stars, saying it follows formula and entertains. Find your movie times at Wimgo.com.
Facebook is about to undergo a redesign. Why? Because like all Web sites, it becomes cluttered. Facebook is looking to add tabs to contain all your customization. The facelift for Facebook is set to debut in June.
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