We’ve been working the past couple weeks on a corporate video to be included with the Newspaper Association of America’s report on newspapers doing video.
In February 2008, Internet users viewed 10 billion videos, a 66 percent increase over February 2007, according to comScore, a leading Web measurement firm.
Meanwhile, local online video advertising was a $400 million business in 2007, according to Borrell Associates.
While still a small percentage of total and local online advertising, online video represents an enormous opportunity for newspapers to grow revenue and audience.
“Zooming In on Online Video: A Development & Growth Guide for Newspaper Web Sites” is intended to help newspapers of any size develop profitable video applications. As competition heats up for online video mindshare, newspapers have an excellent opportunity to leverage their skills and content and capture an even larger share of online advertising spending.
It’s Tuesday, here are some headlines for you…
Today’s Oklahoma County bond issue election is mostly about Tinker Air Force Base. County leaders want to buy the abandoned General Motors plant on the south border of the base and lease it to Tinker. The county has negotiated a $55 million purchase of the plant from GM should voters approve the proposition.
Other bond propositions would pay for fixes to flood control, the county courthouse and county records retention, as well as a new county extension building.
You can find your Oklahoma County polling places online at NewsOK.com.
Ok turning to international headlines, in China, the toll of the dead and missing soared as rescue workers dug through flattened schools and homes today in a desperate attempt to find survivors of China’s worst earthquake in three decades.
In Oklahoma… As Picher residents searched Monday for their lost belongings in the rubble left by Saturday’s tornado, they faced a unique barrier to recovery: They can’t go back. With a federal buyout in progress, many storm victims don’t know what the future holds, but they know it won’t be in Picher. They say rebuilding would be foolish.
More severe weather is predicted to return today to Oklahoma.
A slight risk for severe thunderstorms will be east of a line from Medford and Enid to Lawton. Today: Mostly cloudy. Highs about 80 and windy. Thirty percent chance of thunderstorms, with some turning severe, in the late afternoon. 40 percent chance tonight.
The price of a first-class stamp rose to 42 cents Monday. But folks bought Forever stamps at 41 cents can still use them without extra postage. New Forever stamps went up to 42 cents.
NewsOK is free, be sure to check it out all today for the latest news and information.