Vegas: Day 4, the recap
Last day in Vegas. I could come back this weekend.
Got an email from Ed Kelley, Editor of The Oklahoman, earlier this week. He’s in DC attending the NAA conference.
Says Ed: Here’s a quote from a trade pub covering NAA/ASNE in DC, from Martin Baron, editor of the Boston Globe: “Collecting audio and video is supplemental. We try not to do NPR style reports online. We look for video and audio that complements text but doesn’t replicate text. We would like to do three videos a day essentially, and I think we’ll get there relatively soon.”
Whoa. That’s some old school thinking there. I’m sure Boston.com is not realllly thinking that. Right?
Meanwhile, lots happening in the world of online video:
- Web video views are up 66% over last year, according to Comscore report found on LostRemote.
“The service estimates that close to 135 million users spent an average of 204 total minutes each viewing Web video over the month. Users watched the videos for an average of 2.7 minutes, with an average monthly consumption of 75 videos per person.”
NewsOK.tv viewers watch a similar 2-3 minutes per visit.
- People continue to say attendance is down at NAB. Some of the vendors note you can find similar information online. And some vendors are simply saying “go to our web site” to learn more. While some of the “booths” are overwhelming, like Microsoft and Sony, others are not here at all. Apple and Avid, two majors players in video, decided it wasn’t worth the effort. Apple said something like it wasn’t the best way to reach their audience.
- I spoke with the Associated Press yesterday, eager to learn more about their online video and online graphics packages. Unfortunately, I didn’t learn much from the guys at their display. In fact, they seemed puzzled as to why we wanted video or graphics. Yet at the same time, they announced this week a new OVN 3.0 and mobile video. It’s one thing to promote your new stuff, but you might communicated it through the ranks for those of use eager to use the products.
- The Las Vegas wifi is really slow. And everyone here is smart-phoned out the wazoo. The NAB site is not exactly user friendly for the on-the-go 411.
- Check out these numbers from Hitwise on online video usage.
“YouTube accounted for 73.18 percent of all U.S. visits among a custom category of 68 online video websites. MySpaceTV received the second highest percentage of visits with 9.21 percent followed by Google Video with 4.06 percent.”
Again, I’d be remiss if I didn’t give a lot of credit to LostRemote.com for their coverage of the NAB Show conference and the online video industry as a whole.
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