The theme here is consistent: stop telling everyone how bad the business is and start doing something about it. Newspapers should start touting what they bring to the table: local, depth of reach and niche audiences.
Radio, TV and yellow pages have all suffered audience and revenue decline, but you don’t hear them talking about it. Or repeatedly reporting it. But newspapers do. Why?
The panel this morning had a good point: advice for the industry – get over it. Quit whining. Focus on the emerging digital opportunities and protect the core product for as long as it makes sense. Tell your audience your good news, not just your loss of audience.
Again the panel urged the audience to try something, even if you fail. Innovate.
Sunday night while in Orlando at the NAA Marketing conference…
Back to downtown Disney. I’m sensing this is a trend. Last night Bongo’s for Cuban. Tonight we want seafood. When near the coast, do the seafood. Probably a fresher option than in Oklahoma.
Of course we go Irish. We’re advised Raglan Road Irish Pub has tasty fish. Turns out the salmon, about $20, is really good. Came with mashed potatoes. They had some really dry wheat bread that came with dinner. It was served with what they called Guinness sauce. Tasted like honey. No, not in a “man this beer is good” way, but I think it really was honey.
We were seated right next to the stage where Paul Duffy (no relation to Patrick Duffy of Dallas fame) was the one man band. Good entertainer, talented musician, but he has a Web site from the 1990′s.
Opening session of the NAA conference was held Sunday afternoon. It’s a packed house. Amazing how many people attended the opening ceremonies. I stood by the wall, check out the pics below.
Of course, the newspaper industry is facing circulation and revenue issues. So are the other media types, from network TV to local TV, even radio. It’s cyclical and companies have to adjust – to the overall economy and their specific marketplace. The newspaper industry must do the same. And that means diversifying what a newspaper does. In The Oklahoman’s case, diversify means an array of products, from special sections to niche publications, from blogs to wireless and from online to video.
The main message of the opening session focused on Brand Experience. It’s everything a company does. Experimentation is the key.
Saturday night at the NAA Marketing conference in Orlando and the crew is hungry. We cab it to downtown Disney. Not for magical tea cup ride, but for some dinner.
We wander into Bongo’s, are told it’s a half hour wait amongst all the families and tourists but it shakes out to a quick 10 minute wait.
Cuban band with congo drums is on the ground floor. We are ushered upstairs with a view that overlooks the dancefloor. Gloria Estefan concert video from Miami plays on the plasma screens.
Food is good. Menu is mostly Spanish to describe the Cuban foods. I ordered a steak, about $15. Came with white rice and plantains. I’ve had Cuban food in Miami in Little Havana. This was frankly pretty similar.
Cubans really like their seasoning or at least this place was a big fan of garlic.
Downstairs, the conga line wound through the restaurant.