Went to the morning session of the NAA Marketing conference in Orlando.
Topic: innovation and new ad ideas. Here’s one for example: the Chicago newspaper and its niche pub for young peeps had a “roadblock” ad for one day. Advertiser was Gap. Here’s how it worked, they blocked out an entire newspaper or section with Gap’s Red ads from the front page stickie to the back page full ad. Effective.
Other good ideas to, like a Friday automotive section. Typically it’s Saturday. With a bonus radio buy.
I won’t lie. It’s cold today. Overcast, breezy and cold. How cold? iPhone weather reports 48, and I’m pretty sure it’s warmed up in the past 3 hours I’ve been up.
And what’s up with people’s dedication to Starbucks? Nothing against Starbucks, I’ve spent my share of cash on their brew. But here at the Marriott World Center, there is a Starbucks in the lobby. And people will line up 20 deep and wait forever for their drink. That’s crazy.
Maybe they don’t know there is a coffee shop downstairs that isn’t as busy. $2.50 for a large.
I know, it’s not the same.