NAA Day 2 opening session
The theme here is consistent: stop telling everyone how bad the business is and start doing something about it. Newspapers should start touting what they bring to the table: local, depth of reach and niche audiences.
Radio, TV and yellow pages have all suffered audience and revenue decline, but you don’t hear them talking about it. Or repeatedly reporting it. But newspapers do. Why?
The panel this morning had a good point: advice for the industry – get over it. Quit whining. Focus on the emerging digital opportunities and protect the core product for as long as it makes sense. Tell your audience your good news, not just your loss of audience.
Again the panel urged the audience to try something, even if you fail. Innovate.
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