Opening session of the NAA conference was held Sunday afternoon. It’s a packed house. Amazing how many people attended the opening ceremonies. I stood by the wall, check out the pics below.
Of course, the newspaper industry is facing circulation and revenue issues. So are the other media types, from network TV to local TV, even radio. It’s cyclical and companies have to adjust – to the overall economy and their specific marketplace. The newspaper industry must do the same. And that means diversifying what a newspaper does. In The Oklahoman’s case, diversify means an array of products, from special sections to niche publications, from blogs to wireless and from online to video.
The main message of the opening session focused on Brand Experience. It’s everything a company does. Experimentation is the key.