When Ford introduced the new 2011 Explorer in July 2010, the automaker knew it had a potential sales hit on its hands. What Ford didn’t know was how many customers would quickly take to the completely revised mid-size SUV.
The answer is in, and it turns out that over 100,000 Explorers have been sold from January through early October of 2011. Compared to the same period in 2010, that’s sales growth of 290 percent, giving Ford a 6.3-percent share of mid-size utility market.
The numbers also qualify the 2011 Ford Explorer as the fastest-growing mid-size SUV in the United States, with sales either tripled or quadrupled in all regions compared to last year. In fact, 2011 is the first time that Ford has breached the 100,000-sales barrier with the Explorer since 2007.
Ford conducted extensive consumer research prior to the development of the 2011 Explorer, but critics still took issue it for its unibody construction, reduced towing capacity and (somewhat) limited off-road capability. Sales seem to prove that opponents of the new Explorer are in the minority, and we’d make the case that the new Explorer is a vastly improved product for consumers who spend the bulk of their time driving in the wilds of suburbia.
This story originally appeared at The Car Connection