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	<title>Bookmarking &#187; chip kidd</title>
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	<link>http://blog.newsok.com/bookmarking</link>
	<description>Chris Carroll's own private library</description>
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		<title>Judging Book Covers</title>
		<link>http://blog.newsok.com/bookmarking/2009/04/01/judging-book-covers/</link>
		<comments>http://blog.newsok.com/bookmarking/2009/04/01/judging-book-covers/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 02:04:19 +0000</pubDate>
		<dc:creator>chris carroll</dc:creator>
				<category><![CDATA[book covers]]></category>
		<category><![CDATA[chip kidd]]></category>

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		<description><![CDATA[The field of book-cover design is hardly overrun with celebrity graphic artists and iconic illustrators.  I only know of one &#8212; the wildly innovative, widely admired, and weirdly controversial graphic designer Chip Kidd.
Once I learned about Kidd&#8217;s ubiquity in the world of book-cover design, I began to see his own work and examples of his influence on almost ...]]></description>
			<content:encoded><![CDATA[<p>The field of book-cover design is hardly overrun with celebrity graphic artists and iconic illustrators.  I only know of one &#8212; the wildly innovative, widely admired, and weirdly controversial graphic designer <a title="Chip Kidd homepage" href="http://www.goodisdead.com/" target="_blank">Chip Kidd</a>.</p>
<p>Once I learned about Kidd&#8217;s ubiquity in the world of book-cover design, I began to see his own work and examples of his influence on almost every bookstore and library shelf.  I was first formally introduced to his designs by Veronique Vienne&#8217;s fascinating critical study, <em><a title="Chip Kidd: Monographics" href="http://powells.com/biblio/17-9780300099522-0" target="_blank">Chip Kidd: Monographics</a></em>, which features a lengthy essay on Kidd&#8217;s life and career along with dozens of examples of his work.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://i7.ebayimg.com/05/c/06/f2/c9/06_8.JPG" alt="" /></p>
<p>Kidd has described his primary design influences as a combination of 1960s television images, cartoons, and comic books.  The bold graphics and bright colors of the era&#8217;s toy packaging, particularly <a title="Chip Kidd's Bat-Manga!" href="http://z.about.com/d/manga/1/0/q/E/-/-/BatManga_500.jpg" target="_blank">Batman memorabilia</a>, are credited by Kidd as some of his earliest and most valuable lessons in layout and design.</p>
<p>Vienne&#8217;s book thoughtfully evaluates Kidd&#8217;s iconic book covers, and its photo captions connect the often abstract themes of Kidd&#8217;s work with the actual content of the books whose visual first impressions he created.</p>
<p>One of my favorite examples, both as a novel and a cover design, is Donna Tartt&#8217;s <em><a title="The Secret History" href="http://www.powells.com/cgi-bin/biblio?isbn=1400031702" target="_blank">The Secret History</a></em>.  Kidd explains that he attempted to &#8220;combine classical and modern sensibilities&#8221; on the cover just as Tartt&#8217;s characters tragically attempt in the book:</p>
<p style="text-align: center;"><img class="aligncenter" src="http://www.boston.com/bostonglobe/ideas/brainiac/secret_history_knopf_hardcover_first.jpg" alt="" width="349" height="560" /></p>
<p>Kidd insists one of his cardinal rules of book-cover design is &#8220;never be literal.&#8221;  Although it violates this maxim, his design for Cormac McCarthy&#8217;s <em><a title="All the Pretty Horses" href="http://www.powells.com/biblio/17-9780679744399-1" target="_blank">All the Pretty Horses</a></em>, along with the other two volumes of the <em><a title="The Border Trilogy" href="http://www.randomhouse.com/knopf/classics/catalog/display.pperl?isbn=9780375407932" target="_blank">Border Trilogy</a></em>, has become one of Kidd&#8217;s best-known works:</p>
<p style="text-align: center;"><img class="aligncenter" src="http://dentonlibrary.files.wordpress.com/2008/08/all-the-pretty.jpg" alt="" width="382" height="560" /></p>
<p>Some of Kidd&#8217;s comic book influences can be seen in his series of designs for writers like <a title="Elmore Leonard: Cat Chaser" href="http://powells.com/biblio/17-9780688163419-1" target="_blank">Elmore Leonard </a>and <a title="James Ellroy: The Cold Six Thousand" href="http://powells.com/biblio/17-9780679403920-0" target="_blank">James Ellroy</a>, for whom Kidd&#8217;s lurid covers have become a kind of visual trademark:</p>
<p style="text-align: center;"><img class="aligncenter" src="http://a5.vox.com/6a00cdf39f2893cb8f00e398be422d0003-500pi" alt="" /> </p>
<p style="text-align: left;">Kidd has also tried his hand at writing autobiographical fiction in 2001&#8217;s <a title="The Cheese Monkeys" href="http://powells.com/biblio/1-9780060507404-10" target="_blank"><em>The Cheese Monkeys</em> </a>and last year&#8217;s sequel <em><a title="The Learners" href="http://powells.com/biblio/2-9780061673245-2" target="_blank">The Learners</a></em>.  The novels are satires of academic life that draw on Kidd&#8217;s experiences in a large state college design school staffed by discouraging, unhelpful professors, and as one would expect their own covers are striking examples of Kidd&#8217;s design aesthetic: </p>
<p style="text-align: center;"><img class="aligncenter" src="http://injoydesign.com/wp-content/uploads/2008/05/the-cheese-monkeys.png" alt="" width="384" height="560" /></p>
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