There’s a word you’re going to hear often in the next few weeks.
Access.
The media often complains about limited access, particularly when it comes to football, and the public can misconstrue what we mean.
The public thinks we mean letting us in on stuff. Practices, gameplans, who’s in trouble. That kind of stuff.
That’s not what we mean. We understand keeping us at arm’s length on those issues. Sure, we’d love to poke our heads in huddles and sit in on film watching. But we don’t expect it.
What we do expect is to be able to talk to players and coaches. Simply ask them questions.
And that’s what we mean by access. And that’s what been more and more limited over the years.
Who you can talk to. When you can talk to them.
College football programs have become much more protective of players over the years, and you can understand why. The media has exploded in the last decade. Time was, maybe 3-4 guys would cover a typical OU football practice. Today, anywhere from 15-20 reporters could be there.
Also, unscrupulous forces — agents or agent runners, betting representatives, heck, even professional autograph collectors — can mix into the media throng. The schools’ response has to batten down the hatches.
OU and OSU are neither worst nor best in terms of working with the media. Some schools are remarkably open with access; USC for example. Some schools are remarkably closed; any school that employs Nick Saban, for example.
OU in 2006 set an offense day and a defense day. You could talk to offensive players after practice on Monday (or Tuesday, I forget which) and defensive players after practice the other day. That’s a once-a-week shot.
If you’re doing a story on wide receivers — and 98 percent of college football stories are harmless features just like that — that means it could be difficult to chat with Malcolm Kelly, Juaquin Iglesias and Malcolm Johnson in the short time allotted. That’s what we mean by limited access.
OSU set a policy that first-year players were off limits to the media. So when Dantrell Savage ran for 100 yards against Texas A&M, he couldn’t talk to the media. That’s just silly.
A bunker mentality does NOT help a school’s public-relations image, even though schools think it does. Most people in power on college campuses — presidents, athletic directors and coaches — are into control. They think they can control even the media, which means they are ignorant of more than 300 years of American history.
The professional sports leagues figures this out long ago. They do not try to control the media. They work with the media, not against them. They have access that is tenfold greater than that found on college campuses.
The pros figured out the media propels their billion-dollar business. Not all colleges have figured it out, even though it’s true.