We’ve encountered the first problem with having a major-league franchise. What the heck do we call this team?

I don’t mean Thunderbirds or Barons or Energy or any of the myriad names suggested for Oklahoma City’s NBA franchise. I mean, what do we call them until they pick a name?

The order came from the sports editor Wednesday night. Can’t refer to them as the Sonics. They’re not the Sonics anymore. ESPN’s SportsCenter alluded to the same thing.

I don’t know. Sounded a little like Pierre Trudeau, the old prime minister of Canada, who wouldn’t let Taiwan into the 1976 Olympics using the name Republic of China. “They’re not China,” Trudeau said, a logic he did not extend to the cold-war states of East and West Germany.

Anyway, the team formerly known as the Sonics have no such fallback name as Taiwan. Ex-Sonics doesn’t work; sounds like Ray Allen and Rashard Lewis. Oklahoma City’s NBA team is a mouthful.

I don’t know what to call them. Everyone will call them Sonics until a different name is picked. I wrote around them last night, but if they’re not going to let us call them what everyone around town is calling them, I’m lost.

The new name has got to come quickly. I don’t see how Clay can sell his team to sponsors or much of anyone until he’s got a name to hang his hat on. Stumbling over all those words to describe a team, when a simple word like Sonics could do it, only gets in the way of marketing.

Hurry up, Clay Bennett, and pick a name. Business of the NBA in Oklahoma City can’t start without it.