“Duck Dynasty” Season 3 premiere attracts 8.6 million viewers, sets new A&E record
Fans of A&E’s “Duck Dynasty” flocked together for an historic Wednesday night to make the back-to-back Season 3 premiere episodes the network’s most-watched telecasts of all time among all key demos, including total viewers, adults 18-49 and adults 25-54, according to a news release.
The 9 p.m. CST episode garnered 8.6 million total viewers as well as 5.0 million adults 18-49 and 5.0 million adults 25-54. For the hour, “Duck Dynasty” averaged 8.6 million total viewers, 5.0 million adults 18-49 and 4.9 million adults 25-54, making both episodes the two most-watched series telecasts in network history among all key demos.
“Duck Dynasty” has become the No. 1 nonfiction series on cable in 2013. The Season 3 premiere grew by 132% in total viewers, 117% in adults 25-54 and 127% in adults 18-49 versus the Season 2 premiere.
“Duck Dynasty” also was the most social show on television Wednesday night. According to Trendrr.TV, Blufin Labs and Social Guide, the series had more total activity across all major social media platforms than any other telecast on television for the night, with both episodes ranking No. 1 and No. 2 ahead of “American Idol.” AETV.com also witnessed the best day ever for page views and video views as fans gathered to check out additional “Duck Dynasty” content.
New episodes of “Duck Dynasty” air at 9 p.m. Wednesdays.
-BAM
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