It looks like superstar country trio Rascal Flatts, which includes Picher-bred guitarist Joe Don Rooney, is taking a page out of Toby Keith’s menu and getting into the restaurant business.
Rascal Flatts Restaurant Group formed by Philip Lama, CEO, and Eric Soe, president, have partnered with Rascal Flatts to create and develop themed restaurants throughout the U.S. and Canada, accordin got a news release. The first location is being developed in Phoenix, Ariz. Philip Lama, CEO of Broken Road Productions, is the exclusive licensee.
The 14,000-square-foot Phoenix restaurant will feature great food at attractive price points, live nationally recognized entertainment, a state-of-the-art sound stage, an elevated bar, indoor/outdoor bar and retail space, according to the release.
Lama, a New York native, is no stranger to the music scene. He grew up in the business in the Hamptons and New York City. He served as the CFO for another country restaurant chain with live entertainment. He was also CEO of Mastro Capital Partners. He developed and financed several restaurants and partnered with Soe, opening PJ’s Grill in Tempe, Aiz. Soe has served as a top executive for both domestic and international Fortune 500 companies, including MCI WorldCom, according to the release.
Rascal Flatts is the most awarded vocal group in country music today, having earned more than 40 trophies from the American Country Awards, Academy of Country Muisc, American Music Awards, Country Music Association, People’s Choice Awards and more. They have sold more than 6 million concert tickets and counting. They are easily one of the hottest-selling acts on tour in any genre.
Currently, Rascal Flatts is on its summer tour, Farmers Insurance Presents “Changed Tour,” with Little Big Town, and Big Machine Label Group labelmates Eli Young Band and Edens Edge.
To see a rendering and the location of the planned Phoenix restaurant, go to http://rascalflattsrg.com. According to the site, the group has big plans after the Phoenix location opens for immediate expansion in targeted locations such as Pittsburgh, Penn.; Columbus, Ohio; Raleigh, N.C.; and the Washington, D.C., area.