ACM Awards to be broadcast on CBS through 2021
CBS, the Academy of Country Music and dick clark productions announced today a new 10-year deal that will keep the annual ACM Awards airing on the CBS Television Network through 2021.
The new agreement further extends a successful broadcast partnership between the ACM and CBS that has been in place since 1998.
“The Academy of Country Music represents a highly valued partnership for our company and the awards show is one of the marquee broadcasts on our network,” said Leslie Moonves, President and CEO, CBS Corporation, in the announcement. “It is an entertainment event that continues to grow in scope and popularity, and we look forward to working with the ACM and dick clark productions to build on this great momentum over the next decade.”
“The Academy has been home at CBS for 14 years, and we’re thrilled to continue that winning partnership over the next decade,” said Bob Romeo, CEO of the Academy of Country Music, in the announcement. “With our friends at CBS and our partners at dick clark productions, we’ve grown the Academy’s brand and television properties, consistently delivering hits that country music fans can count on. We look forward to 10 more years of incredible entertainment programming that brings fans the best that country music has to offer.”
“‘The Academy of Country Music Awards is one of the crown jewels in our collection of storied franchises,” said Mark Shapiro, CEO of dick clark productions, in the announcement. “This new deal recognizes the continuing success of the awards show and creates a platform for expanding our reach with ACM-branded programming. We are delighted to extend our relationship with America’s most-watched television network.”
In addition to the annual awards telecast, the new agreement also includes the continued broadcast of annual two-hour ACM specials.
CBS Corporation will support the annual awards show and other ACM broadcasts on the Network with promotional and programming support across its many media and entertainment assets, including radio, online, broadcast television and local television, among others.
Last year’s broadcast of the 46th Annual ACM Awards won its time period in viewers (13.05m), adults 25-54 (4.2/10), adults 18-49 (3.3/09) and adults 18-34 (2.5/07) with year-to-year increases of +3% in adults 18-49, +19% in adults 18-34 and +1% in viewers.
The 47th Annual ACM Awards, honoring country music’s best and introducing the industry’s hottest emerging talent, will be broadcast live from the MGM Grand Garden Arena in Las Vegas on Sunday, April 1 on the CBS Television Network. The show, produced by dick clark productions, will be hosted for the second consecutive year by Oklahoma country music stars Reba McEntire and Blake Shelton.
Reba will announce the nominees for the 2012 ACM Awards at 8:30 a.m. Thursday via the ACM’s social media outlets on Facebook and Twitter.
-BAM
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