Video: Ronnie Dunn’s “Cost of Livin’”
Former Tulsan Ronnie Dunn gets timely and topical with his new song and music video “Cost of Livin’.”
In keeping with the themes of the poignant, relevant ode to tough times, Dunn skips the usual music video and instead puts his song to a 4 1/2-minute mini-documentary about a west Tennessee tire plant preparing to close, leaving 1,900 people jobless.
Songwriter Phillip Coleman begins the video by introducing the tire plant and describing the effects its closing will have on the small town. Coleman was struggling himself before Dunn decided to cut the ballad.
The video features interviews with several employees, conveying the uncertain fears and guarded optimism workers have about their prospects moving forward. Each seems to understand that finding a new source of income will be difficult, but wallowing in self-pity won’t pay the bills.
Eventually, the clip moves from the tire plant to the townsfolk and the city streets. Dunn doesn’t play a roll in the narrative, just sits on a gas pump outside a vacant gas station singing. And really, the song and interviews say it all.
“Cost of Livin’” is from Dunn’s recently released self-titled solo album, his first record since Brooks & Dunn broke up last year.
-BAM
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