Video: J.K. Rowling launches Pottermore “online reading experience unlike any other”
Harry Potter author J.K. Rowling recently created a furor when she launched Pottermore.com with nothing more than a “coming soon” message and a countdown clock on YouTube.
The countdown clock has finally wound down, and the writer has posted on Pottermore.com a YouTube video explaining what she has in mind for the new site: “an online reading experience unlike any other.” It’s still a mystery how it’s all going to work, but we have more information today.
“It’s the same story with a few crucial additions. The most important one is you,” she says in the video announcement.
“Pottermore will be built in part by you the reader,” she adds. “The digital generation will be able to enjoy a safe, unique online reading experience built around the Harry Potter books. Pottermore will be the place where fans of any age can share, participate in and rediscover the stories.”
This seems to indicate to me that user-generated content will be a part of the Pottermore experience, which could be a very exciting prospect.
Pottermore also will apparently have an exclusive online store where people will be able to buy digital audiobooks and, for the first time, ebooks of the Harry Potter series.
“I will be joining in too because I will be sharing additional information I’ve been hoarding for years about the world of Harry Potter,” she adds.
It’s hard to believe that it’s been 13 years since the first Harry Potter book was released. She certainly have managed to change the world, hasn’t she?
“I’d like to take this opportunity to thank you,” Rowling says in the YouTube announcement. “Because no author could have asked for a more wonderful, diverse and loyal readership.”
Pottermore will open to the public in October, though Rowling notes that a lucky few will be given the chance to enter early and help shape the experience. According to the website, people can visit Pottermore.com on July 31 (which fans will know is Harry Potter’s birthday) for more information on early entry.
Visitors are given a chance to submit their email address to be notified when Pottermore.com registration opens.
Even better, a note on Pottermore.com says that the website will be free.
Of course, we have one more chance to see the Boy Who Lived’s adventures play out on the big screen, with “Harry Potter and the Deathly Hallows: Part 2,” the final movie based on Rowling’s beloved book series, opening July 15 in theaters.
-BAM
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