Deadline Tuesday for users to submit photos for Ron Howard’s “Project Imagin8ion” short film, to be directed by Bryce Dallas Howard
Duncan-born Oscar-winning director Ron Howard and his actress/filmmaker daughter Bryce Dallas Howard (AP file)
The deadline is Tuesday for people to submit photographs for Duncan-born director Ron Howard’s “Project Imagin8ion,” the first user-generated photo contest in history to ultimately inspire a Hollywood short film.
The Oscar-winning filmmaker (“A Beautiful Mind”) is collaborating with Canon U.S.A. Inc., and the company has launched a new multi-dimensional marketing campaign, “Long Live Imagination.” Last month, Howard and Canon U.S.A. invited photographers of all skill levels to submit their most imaginative photographs based on a series of movie themes for “Project Imagin8ion.” The “Long Live Imagination” site, designed as an interactive and engaging community for Canon users and photography enthusiasts, can be found at www.youtube.com/imagination, and is intended to foster dialogue amongst the community, and directly with Canon, inspiring everyone to new levels of creativity.
“I’m known as a narrative storyteller, so when Canon approached me to partner on the ‘Long Live Imagination’ campaign, I was moved by the opportunity to collaborate with the masses, tapping into consumers’ creativity and using their photos as building blocks to produce a film,” said Howard in a news release. “I hope the project stimulates people’s imaginations whether they are an amateur photographer, a world traveler or a proud parent, and I hope what we create is meaningful.”
People can visit www.youtube.com/imagination through Tuesday and submit photos to inspire eight movie themes: Setting, Time, Character, Mood, Relationship, Goal, Obstacle and the Unknown.
Throughout the promotion, Howard, with the help of Canon experts and the “Project Imagin8ion” community, will narrow down the submissions and select eight photos – one from each category. These eight winning photos will become the basis and inspiration for a short film shot with Canon DSLR products that will premiere later this year in New York City with the winners in town for a red carpet event where they will have the opportunity to meet Howard.
Howard’s daughter Bryce Dallas Howard (“The Twilight Saga: Eclipse”), one of Hollywood’s most versatile and dynamic young talents both on screen and behind the camera, has been invited by Canon and her father to direct “Project Imagin8ion.” So, the first user-generated photo contest to serve as the foundation for a Hollywood short film now boasts the A-list team with Bryce Dallas Howard directing and Ron Howard executive producing, in partnership with Francesca Silvestri and Kevin Chinoy of Freestyle, a full-service development and production company.
The contest pulled in more than 8,500 photo submissions on the first day alone.
“It is an honor for me to take part in Canon’s ‘Project Imagin8ion,’ partnering with a brand that is empowering young filmmakers and is at the forefront of technology,” said Bryce Dallas Howard in a news release. “It’s an absolutely inspired concept and I’m over the moon to not only direct this film but to work with my father, a true mentor and my personal hero. My hope is that this film will honor the creativity, passion, and artistic integrity that so many people have put into their photographs.”
“I think Bryce is a great choice to helm this film,” said Ron Howard in the release. “She is artistic, compassionate, curious, and loves to think outside the box. There is nothing formulaic about her approach to filmmaking and I believe that she is the perfect director for Canon’s creative experiment, given how original it is and how she is part of this digital generation. Bryce has the experience and wherewithal to create a memorable film.”
Script development will not begin until all eight photos are chosen, fostering a new approach to storytelling and filmmaking for the team.
Production will take place during the summer and fall, a busy time for the actress/producer who will star on screen this August as Hilly in Tate Taylor’s film adaptation of Kathryn Stockett’s “The Help” and as Rachael opposite Seth Rogen and Joseph Gordon-Levitt in the September release of “50/50.” Also in September of this year, her producerial debut “Restless,” a film directed by Gus Van Sant will be released.
“Project Imagin8ion” will mark the second time Bryce Dallas Howard has worked with Freestyle, the first being the Reel Moments short film program with Glamour magazine.
- BAM
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