Friday Featured Track for May 21, 2010: The Heavy, “How You Like Me Now?”
The song that has been on my brain the most this week:
- “How You Like Me Now?,” The Heavy, from the band’s 2009 album “The House That Dirt Built.”
Like everyone else on the TV-owning planet, I first heard this song from British neo-soul rockers The Heavy in the Kia Sorento ad from the 2010 Super Bowl. You know the one: It features the rich fantasy life of a sock monkey, one of the “Yo Gabba Gabba” gang and other children’s toys who have been left in the backseat of the SUV. If they could just push the start button, they would be cruising to Vegas, partying in clubs and getting tats.
Not only does the commercial remain in frequent rotation on virtually every channel on cable TV, the song is just an incredibly infectious throwback to the 1960s and ’70s.
If you think that one-minute snippet is good, the full version is even better.
-BAM
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