Reba McEntire performs with Brooks & Dunn at the CMA Music Festival this summer in Nashville, Tenn. The TV special “CMA Music Festival: Country’s Night to Rock” will air tonight on ABC. McEntire and other stars will be Tweeting along with the special. (Associated Press photo)
The Country Music Association will host its first-ever live Twitter feed on www.ABC.com, from 7 to 10 tonight during the ”CMA Music Festival: Country’s Night to Rock” television special airing on the ABC Television Network.
Fans can log on to see Tweets from artists including Reba McEntire (@Reba), Trace Adkins (@traceadkins), Dierks Bentley (@dierksbentley), Lady Antebellum (@ladyantebellum), Martina McBride (@martinamcbride), Kellie Pickler (@therealpickler), and the Zac Brown Band (@zacbrownband). Each artist will be posting their observations about the show as well as behind-the-scenes tidbits, anecdotes about other artists performing on the show, as well as memories from past music festivals.
“Twitter is one of the best ways right now to directly connect with fans – especially ones on the cutting edge of technology,” said Dan Bowen, CMA VP of Strategic Marketing and Communications, in a news release. “We’re excited to work with ABC.com to be able to bring a great group of Country Music artists together with their current fans and hopefully some new ones.”
The “Tweet ‘N’ Greet” will create an interactive feed between the fans and artists. Fans will have a direct connection to some of their favorite performers, not only allowing them the opportunity to ask questions, but also providing them with behind-the-scenes access. In addition, CMA (@CountryMusic) will be updating fans with information on the participating artists’ upcoming album releases, tour dates, and appearances.
“CMA Music Festival: Country’s Night to Rock,” expanding to three hours for the first time this year, will feature high-voltage stage performances by chart-topping superstars, along with revealing special segments about fan favorites.
Among the Oklahomans scheduled to perform are Brooks & Dunn, Miranda Lambert and McEntire.
Others performing include Adkins, Jason Aldean, Bentley, Kenny Chesney, Julianne Hough, Jamey Johnson, Kid Rock, Lady Antebellum, McBride, Jake Owen, Brad Paisley, Pickler, John Rich, Darius Rucker, Sugarland, Taylor Swift, and Zac Brown Band.
In addition, Kid Rock is to perform his smash hit “Picture” with McBride, while Wynonna and Naomi Judd reunite as The Judds to perform together for the first time at the CMA Music Festival in six years.