Box office report
G.I. Joe proved a box-office hero over the weekend.
The Paramount movie based on the venerable Hasbro action figure line topped the weekend ox office with $56.2 million debut domestically, according to the Associated Press. “G.I. Joe” also made $44.3 million overseas for a worldwide total of $100.5 million.
“G.I. Joe” follows Paramount’s “Transformers” sequel as the latest toy story to top the box-office charts.
After critics drubbed ”Transformers: Revenge of the Fallen” earlier this summer, Paramount skipped critic screenings for “G.I. Joe” and put the movie in theaters sight-unseen by most reviewers.
Critics who went to see “G.I. Joe” after it opened gave it at best mixed reviews; many called it a mindless actioner but some found it fun and entertaining. You can read our own Matt Price’s review by clicking here.
The foodie’s delight ”Julie & Julia,” starring Meryl Streep as legendary chef Julia Child and Amy Adams as famed food blogger Julie Powell, opened with a tasty No. 2 with $20.1 million. “G.I. Joe” was a hit among young males, while women 35 and older were the main audience for “Julie & Julia,” according to the AP.
The film revitalized interest in Julia Child, who was also a hit on Amazon.com. According to the AP, ”Mastering the Art of French Cooking” was the Web site’s top seller Sunday, while Child’s memoir “My Life in France” was No. 9.
The other new wide release, Universal’s slasher thriller “A Perfect Getaway” with Steve Zahn and Milla Jovovich, opened at No. 7 with just $5.8 million.
The previous weekend’s top movie, director Judd Apatow’s “Funny People,” dropped to No. 5 with $7.9 million, down 65 percent from its opening weekend. The Universal release has taken in $40.4 million.
Despite the boost from “G.I. Joe,” summer revenues continue to lag behind last year’s, with receipts this season down about 1 percent, according to the AP.
Here are the weekend’s top 10 films, from the AP:
1. “G.I. Joe: The Rise of Cobra,” $56.2 million.
2. “Julie & Julia,” $20.1 million.
3. “G-Force,” $9.8 million.
4. “Harry Potter and the Half-Blood Prince,” $8.9 million.
5. “Funny People,” $7.9 million.
6. “The Ugly Truth,” $7 million.
7. “A Perfect Getaway,” $5.8 million.
8. “Aliens in the Attic,” $4 million.
9. “Orphan,” $3.73 million.
10. “500 Days of Summer,” $3.7 million.
-BAM
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