Super Bowl XLIII is Sunday night, and the Pittsburgh Steelers and Arizona Cardinals will face off in the world’s biggest sporting event. In addition, Bruce Springsteen and The E Street Band, who just released a new album this week, will play during halftime.
Of course, the Super Bowl also a huge night for commercials, with advertising agencies and their clients bringing their most innovative and entertaining ideas to the screen. Since the tab for a Super Bowl spot now runs about $2.7 million, they’d better be good.
Along with the usual ads for soda, beer and cars, DreamWorks is planning a 3D ad for its upcoming animated film “Monsters vs. Aliens.”
In honor of the big event, this week’s Video Spotlight highlights some great Super Bowl ads from the past few years. (The videos are all posted here courtesy YouTube.)
Top 10 ads of 2008:
We’ve been on the subject of Michael Jackson’s ”Thriller” and a possible musical based on it this week at BAM’s Blog. Check out this SoBe commercial from last year and ponder whether director John Landis is including this in his lawsuit over unpaid royalities:
Top 10 ads of 2007. (If you’re noticing a Bud Light theme at this point, you’re not alone):
Of course, we have to have the ultimate Super Bowl ad, the 1984 George Orwell-inspired Apple Macintosh commercial:
And since I like the Budweiser Clydesdales, we’ll throw in a few more of those for good measure: