Toby Keith to launch clothing line
Oklahoma country star Toby Keith is continuing to expand his entertainment empire: He is starting his own clothing line, TK Steelman.
TK Steelman will launch with a Feb. 18 event at Toby Keith’s I Love This Bar & Grill in Harrah’s Las Vegas. The casual brand was developed in partnership with Royal Merchandising Group, which already produces merchandise for Keith’s restaurants, according to a news release.
The launch date coincides with the MAGIC Marketplace convention set for Feb. 17-19 in Las Vegas. TK Steelman will have a strong presence at the show, which is the world’s largest fashion trade event, according to the release.
Keith’s new clothing line will offer moderately priced clothing centered on his vision. The initial launch will appeal to men in the 25-54 demographic, with a range of options including long-sleeve shirts, T-shirts, polos, sweatshirts, jeans, cowboy hats, baseball caps, bandanas, belts, leather wrist straps and more. Each item has been personally approved by Keith.
The look mixes the influences the Norman resident brings to his own wardrobe. The release describes it as “part rocker and part biker with a ‘country sexy’ aesthetic punctuated by oilfield imagery in the brand’s logos and font selections.” The Oklahoma native worked in the oilfields by day and played music on the side prior to making music his full-time job and releasing his debut No. 1 single “Should’ve Been A Cowboy” in 1993.
A special request from Keith was for the brand to feature more sleeveless shirts, a nod to the fact that the country star has personally removed the sleeves from so many shirts he owns, according to the release. The entry-level line, aimed at retailers like Kohl’s, Target, Wal-Mart and Macy’s, will expand to women following its initial launch.
Keith was named Forbes’ top-earning male musician in 2008 with a gross income of $48 million, and he has been steadily expanding into a variety of ventures in the past few years. Along with his endeavors as a singer, songwriter and producer, he also owns his own record label, Show Dog Nashville. He has branched out in to acting, screenwriting and film producing. He has a chain of restaurants to his name and endorsements with companies such as Ford Trucks.
-BAM
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
I hope this stuff is better quality than what he sells through his fan club site.
I agree against the sleeveless shirts.Not every can pull that look off…LOL
Then don’t buy anything. Why do people have to complain about something because they don’t like the man. GIVE ME A BREAK.
I wish Toby all the sucess for his new clothing line. I love how he looks in all his clothes. Sleeveless shirts are great.
[...] Toby Keith to launch clothing line NewsOK.com ,January 29, 2009 Oklahoma country star Toby Keith is continuing to expand his entertainment empire: He is starting his own clothing line, TK Steelman. … [...]
Congratulations to Toby as he launches what is sure to be another in his string of successful businesses. Can’t wait to see TK Steelman merchandise in the store. And I love the name of the line.
I am so glad he will have his own line….he always wears the best leather wrist bands and belts….I have never found any that even compare to his…I like to wear them when I ride my motorcycle……I can’t wait to see the selection……
Give me a break; will all the sleeveless shirts look like Larry the Cable Guy?? And what is moderate priced to some may not be affordable for most!!