Jason Meadows in new ad campaign
Oklahoma country singer Jason Meadows will be featured this fall in Chrysler’s new advertising campaign for the new Dodge Ram. The campaign will be directed by Tony Scott, who has helmed numerous action movies, including “Top Gun” and ”Enemy of the State.”
Chrysler’s approach for the campaign is to create reality show Webisodes based on challenges that highlight the pickup truck’s capabilities. The competition will include four rounds of driving challenges taken on by four teams representing Dodge’s primary driver demographics: military, firefighters, contractors and cowboys. Each team includes two competitors
Meadows, who grew up in Calera and broke out on the TV show “Nashville Star,” and Scott Davis, national sales director for Championship Bull Riding, will make up the Cowboys team.
One of Meadows’ signature songs is “100% Cowboy.” He grew up competing in rodeos and participating in FFA and Oklahoma Youth Rodeo Association.
His song, “Ride It Out,” was recently chosen as the official theme song for Championship Bull Riding. The song will be featured on CBR’s show on the RFD-TV cable station and at all their events for the rest of 2008 and 2009.
“I am so fired up to be a part of the Dodge Ram Challenge,” Meadows said in a news release.
He continues, “I can’t wait for everybody to see it. These trucks are 100 percent cowboy.”
You can watch video previews of the Dodge Ram competition, which looks pretty action-packed, at www.ramchallenge.com. To learn more about Meadows, go to www.jasonmeadows.com.
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