Toby Keith on a “Beer”-fueled media blitz

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Oklahoma country music superstar Toby Keith is on a media blitz this week promoting his upcoming comic-action movie ”Beer for My Horses,” which opens in theaters Aug. 8. The soundtrack will be released on Aug. 12.

The Norman resident will be in New York City on Wednesday to do an interview and performance on CBS’ “The Early Show.” He also will make a stop at “FOX & Friends” and do multiple interviews on FOX News. He will make the rounds to several radio programs,  including Rick & Bubba, John Boy & Billy, Glenn Beck Radio, Dr. Drew and Dennis Miller.

His busy day will continue as he sits for a TV interview with Nick News and print interviews with Esquire Magazine and US Weekly, according to a news release.

On Thursday, the Moore-raised entertainer will perform and do an interview on “The View.”

For Friday through Sunday, Keith has tour dates scheduled in St. Louis, Chicago, Indianapolis and Pittsburgh.

He will fly to Los Angeles to do “The Late Late Show with Craig Ferguson” on Aug. 4. That performance will air Aug. 8, the night of the movie’s launch.

On Aug. 5, Keith will call in to G. Gordon Liddy’s nationwide radio show, and he then will race to Burbank for a live performance on “The Tonight Show with Jay Leno.” He also will be interviewed by the Los Angeles Times for an upcoming profile and will call in to the “Alan Colmes Show.”

On Aug. 6, it’s another full day for the Clinton-born singer/songwriter/actor, with a satellite television and radio tour and print interviews with the Associated Press sand People planned.

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In addition, Keith appears on the cover of the Aug. 11 issue of Country Weekly magazine, which is on sale now. In the exclusive cover story, Keith takes readers inside his Oklahoma ranch. The story includes photos of Keith and his 160-acre spread, where he finds shelter from the pressures of work and fame, according to a release.

“It’s the perfect balance,” he tells Country Weekly. “When I cross through those gates after being out on the road, I know this is where I’m supposed to be.”

He also gives the magazine’s readers insight into ”Beer for My Horses,” which he co-wrote and co-stars with Tulsa country comic Rodney Carrington.  

“I wanted this to be a character-driven movie,” Keith tells the magazine. “I wanted every person in it to matter.”

I talked recently spoke to Keith about the film, and I’m planning to interview Carrington in the coming days. I’ll bring you more news on it as the release date draws closer.

-BAM

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