Tween stars get a chance to grow up
A pair of developments in entertainment news this week indicate that people are open to letting tween stars the Jonas Brothers, Miley Cyrus and others of their ilk grow up and be heard by mainstream pop radio audiences.
MTV announced that the Jonas Brothers will perform at this year’s Video Music Awards. The MTV Video Music Awards will air live Sept. 7 from Paramount Pictures Studios in Los Angeles.
In a statement, brothers Kevin, Joe and Nick Jonas said: “This is an awesome opportunity. We have grown up watching all the amazing and iconic performances on the VMAs. It is an honor to be a part of something so incredible,” the Associated Press reported.
As the AP noted, it will be the first time the brothers, who are known for their wholesome lifestyle and purity rings, will appear at the notoriously wild event.
On the Miley Cyrus front, the 15-year-old released a new album this week – her first that doesn’t bear the “Hannah Montana” name.
In an AP feature, Miley said she hopes the CD, titled “Breakout,” will help people take her songwriting skills more seriously. The songs deal with the environment, relationships and other more mature issues.
The CD’s first single, the rock song “7 Things,” is now No. 9 on Billboard’s Hot 100 chart, making it her most successful song outside the Radio Disney crowd.
“To be played on these radio stations is awesome, to be able to rock out to it in your car without planning it, without it being just a kids channel,” she told the AP.
“(I’m) making it a little more fun and edgy, and I think being able to step out of the ‘Hannah Montana’ thing – not in a way where I’m forgetting her completely, but as my fans grow up, me growing up too and kind of having my own person.”
A “Hannah Montana” movie is due out next year, the third season of the Disney Channel TV show starts filming in weeks, and the DVD of the hit concert film “Hannah Montana/Miley Cyrus: Best of Both Worlds” comes out this summer.
That tour will likely mark her last as “Hannah Montana,” she told the AP.
She adds, “I probably won’t tour again as a ‘Hannah Montana’ tour … I’m kind of past that stuff. But I definitely wanna keep doing my show. I love doing (it) and I wouldn’t wanna give it up quite yet.”
I know I’ve heard a couple of songs from Cyrus and the Jonas Brothers on local pop radio stations, and it’s a bit of a weird experience. It will be interesting to see if either act can grow up with their target audience.
-BAM
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